I've been going to shows (as a vendor) since 2007. So I thought it would be a good time to share my 10 TIPS TO ROCK IT AT YOUR NEXT CRAFT SHOW:
10 Tips to "Rock it" at your next Craft Show ...
#1 GOT CHA: You have 3-5 seconds to grab a customer’s attention.
#2 DISPLAY: Space, Clean, add height or risers to grab the customers eye
#3 DEMO YOUR PRODUCT (ie. if you sell jewellery wear it, demo it if you can) – have a sample out that people can touch, feel, taste.
#4 WHO ARE YOU: When a customer walks by do they know who you are and what you're selling? – Think about a banner or a sign.
#5 ATTRACT: Attract Customers to your booth - Free samples, Candy, games, prize draw
#6 ADVERTISE: Tell your contacts what booth you’ll be at; maybe offer your present customers a discount for coming to the event, social media ect.
#7 SMILE: Be friendly, start conversation ‘hello’, SMILE (there is nothing worse than a vendor that seems uninterested, grumpy or bored it turns away customers)
#8 PRICE IT RIGHT: Vary price points (for example you may have a piece that is $100 but also make sure you have something in the $20 range or lower to grab impulse buys)
#9 BUILD: Have a mailing list on your booth, it can build your clients
#10 FOLLOW-UP: Post event follow-up with everyone you meet (promptly after the show). It can be as simple as a quick “Thank-you for visiting my booth”
Now that you have the tips .. I encourage you to apply to the
Spring Made by Hand Show and showcase your creations.
~ Jacqueline
Now that you have the tips ... apply to the Spring Made by Hand Show (April 21) www.madebyhandshow.com
10 tips to ROCK IT at your next Craft Show
