Monday, January 2, 2012

10 tips to ROCK IT at your next Craft Show

Posted by Jacqueline at Monday, January 02, 2012
I've been going to shows (as a vendor) since 2007.  So I thought it would be a good time to share my 10 TIPS TO ROCK IT AT YOUR NEXT CRAFT SHOW:

‎10 Tips to "Rock it" at your next Craft Show ...

#1 GOT CHA: You have 3-5 seconds to grab a customer’s attention.

#2 DISPLAY: Space, Clean, add height or risers to grab the customers eye

#3 DEMO YOUR PRODUCT (ie. if you sell jewellery wear it, demo it if you can) – have a sample out that people can touch, feel, taste.

#4 WHO ARE YOU: When a customer walks by do they know who you are and what you're selling? – Think about a banner or a sign.

#5 ATTRACT: Attract Customers to your booth - Free samples, Candy, games, prize draw

#6 ADVERTISE: Tell your contacts what booth you’ll be at; maybe offer your present customers a discount for coming to the event, social media ect.

#7 SMILE: Be friendly, start conversation ‘hello’, SMILE (there is nothing worse than a vendor that seems uninterested, grumpy or bored it turns away customers)

#8 PRICE IT RIGHT: Vary price points (for example you may have a piece that is $100 but also make sure you have something in the $20 range or lower to grab impulse buys)

#9 BUILD: Have a mailing list on your booth, it can build your clients

#10 FOLLOW-UP: Post event follow-up with everyone you meet (promptly after the show). It can be as simple as a quick “Thank-you for visiting my booth”

Now that you have the tips .. I encourage you to apply to the Spring Made by Hand Show and showcase your creations.

~ Jacqueline

Now that you have the tips ... apply to the Spring Made by Hand Show (April 21)

1 comments on "10 tips to ROCK IT at your next Craft Show"

Bea on January 3, 2012 at 4:22 AM said...

Thanks for sharing these tips - I amhoping to start doing craft shows this year and your tips are helpful

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