I've been going to shows (as a vendor) since 2007. So I thought it would be a good time to share my 10 TIPS TO ROCK IT AT YOUR NEXT CRAFT SHOW:
10 Tips to "Rock it" at your next Craft Show ...
#1 GOT CHA: You have 3-5 seconds to grab a customer’s attention.
#2 DISPLAY: Space, Clean, add height or risers to grab the customers eye
#3 DEMO YOUR PRODUCT (ie. if you sell jewellery wear it, demo it if you can) – have a sample out that people can touch, feel, taste.
#4 WHO ARE YOU: When a customer walks by do they know who you are and what you're selling? – Think about a banner or a sign.
#5 ATTRACT: Attract Customers to your booth - Free samples, Candy, games, prize draw
#6 ADVERTISE: Tell your contacts what booth you’ll be at; maybe offer your present customers a discount for coming to the event, social media ect.
#7 SMILE: Be friendly, start conversation ‘hello’, SMILE (there is nothing worse than a vendor that seems uninterested, grumpy or bored it turns away customers)
#8 PRICE IT RIGHT: Vary price points (for example you may have a piece that is $100 but also make sure you have something in the $20 range or lower to grab impulse buys)
#9 BUILD: Have a mailing list on your booth, it can build your clients
#10 FOLLOW-UP: Post event follow-up with everyone you meet (promptly after the show). It can be as simple as a quick “Thank-you for visiting my booth”
Now that you have the tips .. I encourage you to apply to the Spring Made by Hand Show and showcase your creations.
Now that you have the tips ... apply to the Spring Made by Hand Show (April 21) www.madebyhandshow.com